Training Segmentation and Targeting the Market
Segmentation and Targeting the Market Training
COURSE DESCRIPTION
Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition. In order for this to happen, it is necessary to understand and adequately employ the most modern techniques that you will learn with this course.
PARTICIPANT
The course is aimed at those who already operate in a marketing environment, at both the junior or senior level, and wish to acquire a specific training in segmentation, targetin...