Training Segmentation and Targeting the Market

Segmentation and Targeting the Market Training 

 

COURSE DESCRIPTION

Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition. In order for this to happen, it is necessary to understand and adequately employ the most modern techniques that you will learn with this course.

 

PARTICIPANT

The course is aimed at those who already operate in a marketing environment, at both the junior or senior level, and wish to acquire a specific training in segmentation, targeting and positioning systems.

 

COURSE OUTLINE

Market segmentation

  • Consumer markets segmentation
  • Business to business markets segmentation
  • International markets segmentation
  • The requirements for an effective segmentation

Defining a target market (targeting)

  • Market segments evaluation
  • Target segments selection
  • Socially responsible marketing segments selection

Differentiation and positioning

  • Positioning maps
  • Choosing a differentiation and positioning strategy
  • The formal declaration of positioning
  • Communication and implementation of the chosen positioning

 

TRAINING METHOD
  • Group Discussions
  • Group & Individual Exercises
  • Presentations
  • Games
  • Case Studies
  • Role Plays
  • Self-Assessment
  • Action Plan
FACILITIES
  • Certificate,
  • Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
  • Bag.
  • Training Material (HandOut & SoftCopy)
  • Convenient training facilities in stars hotel (Public Training)
  • Lunch and Coffee Breaks (Public Training)
  • Souvenir
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