Tag Archives: Market Segmentation

Training Segmentation and Targeting the Market

Segmentation and Targeting the Market Training 

 

COURSE DESCRIPTION

Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition. In order for this to happen, it is necessary to understand and adequately employ the most modern techniques that you will learn with this course.

 

PARTICIPANT

The course is aimed at those who already operate in a marketing environment, at both the junior or senior level, and wish to acquire a specific training in segmentation, targeting and positioning systems.

 

COURSE OUTLINE

Market segmentation

  • Consumer markets segmentation
  • Business to business markets segmentation
  • International markets segmentation
  • The requirements for an effective segmentation

Defining a target market (targeting)

  • Market segments evaluation
  • Target segments selection
  • Socially responsible marketing segments selection

Differentiation and positioning

  • Positioning maps
  • Choosing a differentiation and positioning strategy
  • The formal declaration of positioning
  • Communication and implementation of the chosen positioning

 

TRAINING METHOD
  • Group Discussions
  • Group & Individual Exercises
  • Presentations
  • Games
  • Case Studies
  • Role Plays
  • Self-Assessment
  • Action Plan
FACILITIES
  • Certificate,
  • Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
  • Bag.
  • Training Material (HandOut & SoftCopy)
  • Convenient training facilities in stars hotel (Public Training)
  • Lunch and Coffee Breaks (Public Training)
  • Souvenir
Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.
Catatan :
  • Pelatihan ini dapat di-customized sesuai kebutuhan perusahaan Anda bila diselenggarakan dalam bentuk In-House Training. Untuk permintaan In-House Trainingdengan jenis topik lainya, silahkan mengirimkan ke alamat email yang tercantum di web kami.
  • Request Training. Jika anda membutuhkan informasi pelatihan yang belum tercantum pada website ini, atau anda ingin memberikan usulan materi yang sesuai dengan tingkat kebutuhan perusahaan anda, silahkan mengirimkan ke alamat emailyang tercantum.
  • Bila tidak ada tanggal dan waktu atau yang tercantum sudah kadaluarsa didalam artikel mohon tanyakan kepada kami untuk jadwal terbarunya.
  • Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.

Developing and Implementing Strategic Marketing and Sales Plans

Developing and Implementing Strategic Marketing and Sales Plans

COURSE DESCRIPTION

A complete system for integrating marketing, sales, and customer plans to break down functional silos and build profitable companies, products and services.

The proven strategy course that aligns your sales and marketing functions and delivers to your bottom line.

Any marketing or sales manager would agree that if you fail to plan, you plan to fail. Research shows that successful firms of all sizes succeed primarily because they develop superior marketing (market) strategies implemented through flawless sales execution.

The goal of this program is to provide you with a set of straightforward tools and techniques to gather information on your customers and competitors, and develop appropriate marketing strategies to execute these strategies via your sales and customer plans.

  1. Understand the critical relationship between marketing planning and sales execution
  2. Use practical templates to develop strategic marketing plans, sales plans and customer plans
  3. A complete implementation system that links your marketing plans, sales plans and customer plans
  4. How to analyze and use key data on customers, markets and competitors
  5. How to segment your markets and customers to increase profitability
  6. Prepare tactical plans that convert marketing strategies into detailed action steps
  7. Communicate your marketing activities into actionable sales and customer strategies
  8. Develop the framework for organizational alignment – marketing, sales and other functions – working together to identify, satisfy and keep customers
  9. Create profit-driven marketing, sales and customer plans
  10. How to plan, implement, review and re-calibrate your go-to market strategy

PARTICIPANT

Directors, vice presidents and managers within the following disciplines:

  • Marketing, sales and customer service
  • Corporate planning and business development
  • Product, advertising and brand management
  • Key account and territory management
  • Client services
  • Regional and divisional operations

COURSE OUTLINE

The Role of Marketing and Sales in Successful Organizations

  • Marketing and sales secrets of successful organizations: summary of academic research
  • What happens when marketing and sales do not work together
  • How to align marketing, sales and other functions around a common customer strategy
  • Critical linkages to develop in strategy formulation and implementation

Understanding Customer Needs

  • Root cause of weak marketing and sales strategies: poor understanding of customer needs
  • Distinguishing between a customer need and a basic care variable
  • A powerful tool to understand customer needs and value drivers

Developing A Strong Marketing Plan

  • Analyzing customers, markets and competitors
  • From data to insight: identifying opportunities and threats for the business
  • Compete effectively by identifying key issues facing your business
  • Using the marketing mix elements (product, price, channel of distribution and marketing communications) to develop your go-to-market strategy

Market Segmentation: The Key to Marketing and Sales Success

  • Why are most senior managers not happy with their segmentation efforts?
  • Three principles behind successful segmentation models
  • How to properly segment your markets and customers
  • Avoiding common mistakes in market segmentation

Successfully Translating Strategic Marketing Plans into Sales and Customer Plans

  • Establishing an annual planning calendar
  • Developing sales plans to focus the sales effort
  • Developing customer plans to formulate and deliver customer value propositions
  • Aligning the enterprise: getting different functional groups to work together to identify, satisfy and keep customers

Preparing Powerful Marketing and Sales Plans for Your Organization

TRAINING METHOD

Lecturing, participative discussion, and case study.

INSTRUCTOR TRAINING

Dra. MC Maryati, MM, CHRA & Teams

Investasi dan Fasilitas Training

  • Harga : (dilampirkan dalam Brosur penawaran)
  • Fasilitas : Certificate, Training kits, USB 8 GB, Lunch, Coffe Break, Souvenir, City Tour
  • Untuk peserta luar kota disediakan transportasi antar-jemput dari Bandara/Stasiun ke Hotel (berlaku bagi perusahaan yang mengirimkan minimal 2 peserta)
  • Quota minimum Running 2 peserta ( jogja ), 3 Peserta ( Solo, Semarang) Quota minimum Running 3 peserta (Jakarta , Bandung dan Surabaya ) –  ( Untuk Manado, Bali , Batam, Pontianak, Balikpapan dan Lombok Quota minimal 4 peserta)

 

Permintaan Brosur penawaran Training ( Waktu dan Tempat) silahkan Menghubungi kami via :

Mobile : 0823 2326 5005 – 0857 2459 5005

Email : trainingcenterindo@gmail.com / info@jadwaltraining.co.id

Blog : https://informasitrainingdanseminar.wordpress.com

Web: www.informasitraining-indonesia.com

Web www.jadwaltraining.co.id

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Lokasi Training Pilihan : di Yogyakarta, Jakarta, Bandung, Bogor, Surabaya, Malang, Bali, Lombok, Balikpapan, Makassar, Medan, Batam, Riau, Pontianak, Semarang, Solo, Manado. (dengan harga dan minimal kuota yang berbeda)