Mastering Media & Public Relations

Training Mastering Media & Public Relations

Course Objectives

  • Learn how to network for success and master your “Meet and Greet” opportunities
  • Identify how to dress for success
  • Obtain tips and techniques to write effectively
  • Understand the importance of goal setting, and how to do it
  • Explore how to manage media relations
  • Learn how to plan issue and crisis communication
  • Identify ways to make the best use of social media.

Who Should Attend:

  • Marketing Managers & Executives
  • Professionals seeking to pursue a career in PR or Media Relations

Course Content

Networking for Success (I)

    • Creating an effective introduction
    • Making a great first impression

Networking For Success (II)

    • Minimising nervousness
    • Using business cards effectively
    • Remembering names

The Meet and Greet

    • The four Levels of conversation

Dressing for SuccessWriting and drafting skillsSetting GoalsMedia Relations

    • Television
    • Print
    • Web presence, blogs and the internet

Issues and Crisis Communication Planning

  • Gauging the impending crisis level
  • Providing feedback and insights
  • How information will be distributed
  • Tracking the overall effect

Social Media (The PR Toolkit)

  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds

Employee Communications.

TRAINING METHOD

Lecturing, participative discussion, and case study.

FACILITIES

  • Certificate, Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB), Bag,.
  • Training Material (HandOut & SoftCopy)
  • Convenient training facilities in stars hotel
  • Lunch and Coffee Breaks
  • Souvenir

Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.

Catatan :

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  • Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.