Employer Branding Training

Training Employer Branding

The effectiveness of our workshops is through not only demystifying the concept of Employer Branding and bringing a wealth of knowledge to the forefront, but through providing delegates with real, practical tools which can be utilized and implemented into the workplace.

Who Should Attend:

  • Executives/Heads/Decision-Makers in HR & Group Marketing and Communications
  • Talent Attraction Specialists
  • Skills Training, Learning & Development
  • Resourcing
  • Marketing & Communications
  • Brand Managers
  • HR Consultants
  • HR Service Providers in HR (Private/Public Sector) and Marketing and Communications

 

Course Outline

DAY 1: WHY EMPLOYER BRANDING MATTERS – THE FUNDAMENTALS TO CONSIDER IN DEVELOPING YOUR EMPLOYER BRANDING STRATEGY

  • What is Employer Branding, the importance and convergence between the corporate, consumer and employer brand
  • Global research findings versus local insights and statistics – SA as an emerging market
  • Impact of Employer Branding on one’s Company Reputation and the importance of a Recruitment and Talent Management Strategy
  • Who must lead Employer Branding? A collaborative approach of which role players can impact positively on your strategy
  • The importance of internalizing your Employer Brand resulting in superior customer experience/ loyalty
  • Developing an Employer Brand Project Plan
  • Common pitfalls of Employer Branding and counteracting outside challenges

 

DAY 2: TRANSLATING YOUR EMPLOYER BRANDING STRATEGY INTO YOUR COMPANY

  • Overview/statistics of tools being utilized (nationally and globally) to build Employer Brand equity
  • The Recruitment Marketing Eco System: Offline, online and social recruitment
  • Case studies of effective Employer Branding tools to influence passive market recruitment
  • The fundamental imperatives of defining your company’s DNA and building a compelling EVP
  • Effective roll-outs and pitfalls to void
  • The importance of measuring your Employer Branding Strategy and alignment of metrics to objectives
  • No brand is static – preserving and developing your evolving Employer Brand

 

 

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