Monthly Archives: Juni 2017

Training Segmentation and Targeting the Market

Segmentation and Targeting the Market Training 

 

COURSE DESCRIPTION

Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition. In order for this to happen, it is necessary to understand and adequately employ the most modern techniques that you will learn with this course.

 

PARTICIPANT

The course is aimed at those who already operate in a marketing environment, at both the junior or senior level, and wish to acquire a specific training in segmentation, targeting and positioning systems.

 

COURSE OUTLINE

Market segmentation

  • Consumer markets segmentation
  • Business to business markets segmentation
  • International markets segmentation
  • The requirements for an effective segmentation

Defining a target market (targeting)

  • Market segments evaluation
  • Target segments selection
  • Socially responsible marketing segments selection

Differentiation and positioning

  • Positioning maps
  • Choosing a differentiation and positioning strategy
  • The formal declaration of positioning
  • Communication and implementation of the chosen positioning

 

TRAINING METHOD
  • Group Discussions
  • Group & Individual Exercises
  • Presentations
  • Games
  • Case Studies
  • Role Plays
  • Self-Assessment
  • Action Plan
FACILITIES
  • Certificate,
  • Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
  • Bag.
  • Training Material (HandOut & SoftCopy)
  • Convenient training facilities in stars hotel (Public Training)
  • Lunch and Coffee Breaks (Public Training)
  • Souvenir
Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.
Catatan :
  • Pelatihan ini dapat di-customized sesuai kebutuhan perusahaan Anda bila diselenggarakan dalam bentuk In-House Training. Untuk permintaan In-House Trainingdengan jenis topik lainya, silahkan mengirimkan ke alamat email yang tercantum di web kami.
  • Request Training. Jika anda membutuhkan informasi pelatihan yang belum tercantum pada website ini, atau anda ingin memberikan usulan materi yang sesuai dengan tingkat kebutuhan perusahaan anda, silahkan mengirimkan ke alamat emailyang tercantum.
  • Bila tidak ada tanggal dan waktu atau yang tercantum sudah kadaluarsa didalam artikel mohon tanyakan kepada kami untuk jadwal terbarunya.
  • Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.

Training Business Continuity Planning and Crisis Management

Description

This Training Course offers you an understanding of the methods and techniques of business succession planning and skill building to implement the changes smoothly and successfully with skills like conducting a SWOT analysis, drafting a succession plan and mapping employee experience and skillsets. The training program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirement of your team.

Course Objectives

In this course participants will:

  • Learn the importance of succession planning
  • Understand the process of succession planning
  • Recognise the importance of mentoring as a component of your plan
  • Learn to set goals using a SWOT analysis
  • Draft a plan, assign responsibilities and establish monitoring systems
  • Understand the importance of change management
  • Learn to anticipate obstacles
  • Know how to re-evaluate goals and focus on progress
  • Recognise when success has been achieved

Who Should Attend?

Professionals, managers, and executives across different levels of the organization who are involved in critical projects.

Course Outline

Topic 1

  • Succession Planning Vs. Replacement Planning
  • What is Business Succession Planning?
  • What is Replacement Planning?
  • Differences between Succession and Replacement
  • Deciding what you need

Topic 2

  • Preparing for the Planning Process
  • Should you establish a committee?
  • How to gather operational data

Topic 3

  • Initiating Process
  • Develop a Mission Statement
  • Develop a Vision Statement
  • Choosing to be a mentor

Topic 4

  • The SWOT Analysis
  • Identifying Strengths
  • Identifying Weaknesses
  • Identifying Opportunities
  • Identifying Threats

Topic 5

  • Developing the Succession Plan
  • Prioritise what the succession plan will address
  • Set goals and objectives
  • Develop a strategy for achieving goals
  • Draft the plan

Topic 6

  • Executing the Plan
  • Assign responsibility and authority
  • Establish a monitoring system
  • Identifying paths
  • Choosing your final approach

Topic 7

  • Gaining Support
  • Gathering data
  • Addressing concerns and issues
  • Evaluating and adapting

Topic 8

  • Managing the Change
  • Developing a change management plan
  • Developing a communication plan
  • Implementing the plans
  • Providing constructive criticism
  • Encouraging growth and development

Topic 9

  • Overcoming Roadblocks
  • Common obstacles
  • Re-Evaluating goals
  • Focusing on progress

Topic 10

  • Reaching the End
  • How to know when you’ve achieved success
  • Transitioning
  • Wrapping it all up

 

TRAINING METHOD
  • Group Discussions
  • Group & Individual Exercises
  • Presentations
  • Games
  • Case Studies
  • Role Plays
  • Self-Assessment
  • Action Plan
FACILITIES
  • Certificate,
  • Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
  • Bag.
  • Training Material (HandOut & SoftCopy)
  • Convenient training facilities in stars hotel (Public Training)
  • Lunch and Coffee Breaks (Public Training)
  • Souvenir
Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.
Catatan :
  • Pelatihan ini dapat di-customized sesuai kebutuhan perusahaan Anda bila diselenggarakan dalam bentuk In-House Training. Untuk permintaan In-House Trainingdengan jenis topik lainya, silahkan mengirimkan ke alamat email yang tercantum di web kami.
  • Request Training. Jika anda membutuhkan informasi pelatihan yang belum tercantum pada website ini, atau anda ingin memberikan usulan materi yang sesuai dengan tingkat kebutuhan perusahaan anda, silahkan mengirimkan ke alamat emailyang tercantum.
  • Bila tidak ada tanggal dan waktu atau yang tercantum sudah kadaluarsa didalam artikel mohon tanyakan kepada kami untuk jadwal terbarunya.
  • Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.

Training Advocacy Strategies

COURSE DESCRIPTION

This Training provides skills to enable you to advocate with confidence and intelligence. You will discover tools for effectively incorporating lobbying, negotiation and media into your advocacy strategy. On completing this Training, you will be ready to launch your strategy into action!

 

PARTICIPANT

Advocation Director and Staff, Legal and Others

 

COURSE OUTLINE

What is advocacy?

The advocacy tool kit

How government works

How to advocate for your issues with government

Working with politicians

Legal strategies in advocacy

Planning an effective advocacy strategy around your issue

Engagement and empowerment

Influencing and pitching skills

Skills and strategies for influencing decision makers

Planning a delegation

Determining targets

Goals, allies and opponents

Advocacy letter.

Negotiation skills

  • Principles of interest-based negotiation
  • Using emotions in negotiation
  • Planning negotiation.

Media skills

  • Planning your media message
  • What makes a good story?
  • Working with the media.

 

TRAINING METHOD
  • Group Discussions
  • Group & Individual Exercises
  • Presentations
  • Games
  • Case Studies
  • Role Plays
  • Self-Assessment
  • Action Plan
FACILITIES
  • Certificate,
  • Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
  • Bag.
  • Training Material (HandOut & SoftCopy)
  • Convenient training facilities in stars hotel (Public Training)
  • Lunch and Coffee Breaks (Public Training)
  • Souvenir
Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.
Catatan :
  • Pelatihan ini dapat di-customized sesuai kebutuhan perusahaan Anda bila diselenggarakan dalam bentuk In-House Training. Untuk permintaan In-House Trainingdengan jenis topik lainya, silahkan mengirimkan ke alamat email yang tercantum di web kami.
  • Request Training. Jika anda membutuhkan informasi pelatihan yang belum tercantum pada website ini, atau anda ingin memberikan usulan materi yang sesuai dengan tingkat kebutuhan perusahaan anda, silahkan mengirimkan ke alamat emailyang tercantum.
  • Bila tidak ada tanggal dan waktu atau yang tercantum sudah kadaluarsa didalam artikel mohon tanyakan kepada kami untuk jadwal terbarunya.
  • Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.